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b2b
  Business to business. A site is a b2b site when it focuses on selling to other businesses, not to end users. For example: A logo design business sells a service that helps other businesses. Also see b2c.
 


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b2c
  Business to customer. As opposed to a b2b business which sells to businesses, a b2c business focuses on selling directly to the customer or end user. For example Amazon.com.
 


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backbone
  A network backbone is a high-speed line or a series of connections. It is a major pathway within a network. Not all networks use a backbone component.
 


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backend
  The backend of a web site refers to the HTML markup, code, files and server processes that make the web site work. The backend is what the web designer builds, the frontend is what the web site visitor sees.
 


Last edited by Andre le Roux of http://www.biz-logo.com/
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backlink
  A link from someone else's web site to yours. The number and quality of the backlinks you have pointing to your site has a significant impact on your search engine rankings. Many web developers offer a link building service where backlinks are obtained on the client's behalf.
 


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bait-and-switch
  A black hat Internet marketing technique. The idea is to have two versions of a web page. One is optimized for search engines, the other for users. Once the search engine indexes the first (takes the bait), the webmaster switches the pages so that the page optimized for users now lives at the URL of the page the search engine indexed. It's worth noting that search engines today are much smarter than they were back when this trick worked.
 


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bandwidth
  The maximum amount of data that a connection can transfer. Web hosting companies generally limit the allowed bandwidth per account per month, for example, a web site may transfer 100GB of data per month.
 


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banner blindness
  Referring to the practice/habit of ignoring banner advertisements. The term implies correctly that people often do not see banner ads, regardless of how loud they are, because they habitually focus on text content.

Banner ads have a significantly lower clickthrough rate and conversion rate than context ads.
 


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bells and whistles
  A collective name to describe all manner of fancy, advanced features. If a web site has "all the bells and whistles", it has everything you could ever want.
 


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beta / beta test
  A beta test is a phase in software and web development. It usually comes after in-house testing and right before the launch. A beta test lets users know that the site is not guaranteed to be 100% operational and it gives the developer an opportunity to gather error data and user feedback for final tweaks before the launch.
 


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black hat
  A collective name for those SEO techniques that attempt to deceive search engines into ranking a page higher than it really deserves. For example: In the very early days of the web, webmasters would hide keywords on a page by making the text color the same as the background color. That way you could add large blocks of keyword-rich copy that search engines would index, but that would not distract human visitors. Black hat techniques usually have a very short life as search engines are quick to catch on and either penalize or ignore those pages.
 


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blog
  Short for web log, a blog is a web page that functions almost like a diary or journal, with frequent updates. Blogs typically deal with a specific topic and are often used as a marketing or customer service tool alongside the main company web site.
 


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bot
  Short for "robot". See spider.
 


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breadcrumbs
  In web design the term refers to a navigational element at or near the top of the page showing the path within the site from the homepage to the current page. For example:
Home > Services > Web Design > Order Page.
With each of those elements linked to the corresponding page it gives the user a handy shortcut to navigate back along the path.
 


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broken link
  A link that points to a page or resource that does not exist. A broken link produces a "404" error (not found).
 


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browser
  A browser is software used to access web pages. Examples include Firefox, Chrome, Opera and Microsoft Internet Explorer. Not all browsers display web pages in exactly the same way, so web developers routinely test their work in various browsers before delivering to the client.
 


Last edited by Andre le Roux of http://www.biz-logo.com/
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btw
  Short for "by the way".
 


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bug
  A bug, in web design terms, is an error or a problem where the site does not behave as it should. For example if a form validation script incorrectly identifies completed fields as blank fields.
 


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