Business to business. A site is a b2b site when it focuses on selling to other businesses, not to end users. For example: A logo design business sells a service that helps other businesses. Also see b2c.
The backend of a web site refers to the HTML markup, code, files and server processes that make the web site work. The backend is what the web designer builds, the frontend is what the web site visitor sees.
A link from someone else's web site to yours. The number and quality of the backlinks you have pointing to your site has a significant impact on your search engine rankings. Many web developers offer a link building service where backlinks are obtained on the client's behalf.
A black hat Internet marketing technique. The idea is to have two versions of a web page. One is optimized for search engines, the other for users. Once the search engine indexes the first (takes the bait), the webmaster switches the pages so that the page optimized for users now lives at the URL of the page the search engine indexed. It's worth noting that search engines today are much smarter than they were back when this trick worked.
The maximum amount of data that a connection can transfer. Web hosting companies generally limit the allowed bandwidth per account per month, for example, a web site may transfer 100GB of data per month.
Referring to the practice/habit of ignoring banner advertisements. The term implies correctly that people often do not see banner ads, regardless of how loud they are, because they habitually focus on text content.
Banner ads have a significantly lower clickthrough rate and conversion rate than context ads.
A beta test is a phase in software and web development. It usually comes after in-house testing and right before the launch. A beta test lets users know that the site is not guaranteed to be 100% operational and it gives the developer an opportunity to gather error data and user feedback for final tweaks before the launch.
A collective name for those SEO techniques that attempt to deceive search engines into ranking a page higher than it really deserves. For example: In the very early days of the web, webmasters would hide keywords on a page by making the text color the same as the background color. That way you could add large blocks of keyword-rich copy that search engines would index, but that would not distract human visitors. Black hat techniques usually have a very short life as search engines are quick to catch on and either penalize or ignore those pages.
Short for web log, a blog is a web page that functions almost like a diary or journal, with frequent updates. Blogs typically deal with a specific topic and are often used as a marketing or customer service tool alongside the main company web site.
In web design the term refers to a navigational element at or near the top of the page showing the path within the site from the homepage to the current page. For example:
Home > Services > Web Design > Order Page.
With each of those elements linked to the corresponding page it gives the user a handy shortcut to navigate back along the path.
A browser is software used to access web pages. Examples include Firefox, Chrome, Opera and Microsoft Internet Explorer. Not all browsers display web pages in exactly the same way, so web developers routinely test their work in various browsers before delivering to the client.