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e-commerce
  A collective name for commercial activity on the Internet.

E-commerce web sites are web sites that sell products or services online, requiring a payment gateway and (usually) a shopping cart.
 


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elevator pitch
  A very short version of your sales pitch - short enough to tell it to someone in an elevator before you reach your destination.

In web design the "elevator pitch" variant of the sales pitch is often used on landing pages where the aim is to get the user's attention and make them curious enough to click through to the longer version of the pitch.
 


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email link
  A link that opens the users default email client to send an email to the address in the link. The syntax is the same as for a regular link, with the addition of "mailto:" in front of the target, which in this case would be the email address.
 


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embedded style sheet
  An embedded style refers to CSS rules placed in the document itself, as opposed to in a separate .css document. This can be useful in cases where the desired style will be applied to only one page.
 


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end user
  In web design terms, the end user is the person(s) whom the site is built for. In the case of WebDesignDictionary.com, you are the end user!
 


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entry page
  Not to be confused with the homepage, the entry page is the first page the users sees when following a link to the site. This is often the homepage, but a link can point to any page on the site.
 


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Extensible Markup Language
  See XML
 


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external link
  A link that takes the user off the current site, to a page on another domain.
 


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eye candy
  Slang for pretty graphics. Calling a web site "eye candy" is usually a compliment, but it can also imply that the web site over-emphasizes design at the cost of functionality.
 


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eye tracking
  A method for testing the effectiveness of a web page. An eye tracking device monitors the movement of the pupil to determine where on the page the subject looks first. It tracks the movement of the eye as the subject scans the page. This information is then used by the web designer to improve the page layout.
 


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