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landing page
  The page where a user enters a web site. In reality, any page on a web site is a potential landing page in that the user could follow a link from another site or from a search engine directly to any page within the site.

In web marketing, a landing page is a page that is specifically designed to (1) attract visitors and (2) direct them towards the desired action - for example towards an order page or sign-up page. For a landing page to be effective, it has to get both right.
 


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layout
  In web design the layout of a page refers to the way that the different elements on the page is arranged. The position of the logo, navigation bar, page text etc. are all part of the layout of the page.

Layout design usually also includes the artistic presentation, for example the colors used in the design.
 


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link
  A link is text, an image or an area on a web site that can be clicked to open a new page.
 


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link authority
  Link authority is a measure of the effect or power of a link. A link to your web site from a "free-for-all" site will have little value (low link authority). A link from a high ranking site in your industry will have a lot more value (high link authority).
 


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link checker
  A stand-alone piece of software or a component in a larger program, the link checker's job is to find broken links in a web site and give the user a list or a report when it find broken links.
 


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link exchange
  A link exchange happens when two webmasters agree to link to each other's web sites.
 


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link farm
  A web site that contains many external links, where the purpose is to direct a link (and PageRank) to the linked pages. Having a link pointing to your site from a link farm should do no harm, but the link is of such low quality that it is seldom worth the effort. Linking from your site to a link farm can however be harmful to you as search engines routinely weed link farms out and are believed to penalize sites that link to them.
 


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link rot
  Links "die" when the target page is deleted or moved to a different location. Link rot describes the phenomenon of links on unmaintained web sites gradually "dying" as their target pages are deleted or moved.
 


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long-tail keywords
  Long tail keywords are keywords or key phrases that few people search for, typically very specific key phrases. These can be lucrative as the competition for these key phrases are much lower than for more popular search phrases.
 


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longdesc
  A seldom used attribute of the IMG tag in HTML. the longdesc attribute contains a URL where a long description of the image is available.
 


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look and feel
  Referring to the visual appearance and visual appeal of a web site layout. Often in web site design the designer will first create the web site as an image in a program such as PhotoShop where the look and feel can be finalized. Once the client approves the look and feel, the designer builds the actual site to match.
 


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lorem ipsum
  Lorem ipsum is commonly used as a synonym for dummy text or placeholder text. Lorem ipsum usually starts with the words "Lorem ipsum" and consists of scrambled Latin words. It is used to mimic body text in a layout design, which helps the designer visualize the final product.
 


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