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on-the-fly
  A web page is said to be built on-the-fly when the page is "constructed" as the user loads it in their browser. Usually this involves dynamic content, where the page is built up of content pulled from a database, depending on the user's actions.

For example, the pages in this dictionary are built on the fly. When you click a letter, the page loads all the matching terms from the database onto the page. When you click on a different letter, the same page loads, but with different content being pulled from the database.

This is usually achieved by using a server-side scripting language, such as PHP in the case of this dictionary.
 


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one-click shopping
  An invention of Amazon.com, one-click shopping allows returning customers to shop with "one click", without the need to use a shopping cart.
 


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online
  Describes being connected to the Internet. You are said to be online if you have an open Internet connection. If someone says they found something online, they found it on the Internet.
 


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online shopping
  Shopping on the Internet.
 


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Opera
  A popular Internet browser that runs on most operating systems including MS Windows, Mac OS X, and Linux.
 


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operators
  In programming and in web search, operators can be used to combine expressions or search queries. For example in PHP a variable can be appended onto another variable using the + operator.
 


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optimize
  1. Optimizing a web page commonly refers to the action/process of improving its search engine ranking. See search engine optimization.

2. A web page can be optimized in term of its download speed or in terms of its ability to generate sales/leads.
 


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outbound link
  See external link
 


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