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padding
  Padding is used in CSS to specify the space/gap between the border of an element and the contents of the element.
 


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page impression
  See pageview.
 


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pagejacking
  Stealing the source code of a particular web page and re-publishing it somewhere else. Pagejacked content is fortunately not very effective as search engines generally ignore duplicates of pages that they already indexed.
 


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PageRank
  PageRank is Google's proprietary measure for link popularity. It measures the number and quality of links pointing to a site and uses it as part of its ranking algorithm. In theory, the higher the PageRank of a site, the better it performs in search engine results pages (SERP's).
 


Last edited by Andre le Roux of http://www.logoground.com/
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pageview
  One pageview is one request for a web page. A single visitor accessing 10 pages on a web site would generate 10 pageviews.
 


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paid listings
  Advertisements usually displayed alongside or above regular or "organic" search listings. Paid listings are paid for by the advertiser. It is considered good practice to clearly differentiate paid listings from organic search results.
 


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pay-per-click
  See PPC.
 


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PayPal
  PayPal enables anyone with an email address to send and receive money over the Internet. It's an attractive alternative to credit cards and makes it easy for webmasters to accept payments on their web sites.

PayPal.com
 


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permalink
  Short for permanent link, it allows users bookmark and link to a page where the URL of the containing page might change, or where a very long page might contain anchors to different sections.
 


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permission marketing
  A new approach to marketing developed by marketing wiz Seth Godin. The idea is that your marketing efforts will be significantly more effective if your audience gives you permission to contact them. The hard part is getting permission by offering them true value first.
 


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PHP
  PHP (recursive acronym for PHP: Hypertext Preprocessor) is a server-side scripting language. It is used extensively in web development to produce dynamic pages.

Extensive documentation is available from php.net.
 


Last edited by Andre le Roux of http://www.biz-logo.com/
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pixel
  Pixels are the tiny dots that make up the image on the computer monitor. Monitor resolution is measured in dpi (dots per inch).
 


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PNG
  PNG (Portable Network Graphics) is an image format suitable for use on the web. It supports transparency and compression.
 


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pop-up
  A pop-up is a new window that appears over the browser window in response to a user action like opening a page, closing a page or clicking on a link.

The use of pop-ups is somewhat controversial and many pop-up blocker utilities are available, making the use of pop-ups largely obsolete.
 


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PPC
  PPC (Pay Per Click) is an advertising model where the advertiser pays only when a user clicks on his or her advertisement. The amount per click is agreed beforehand.
 


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pre-designed logo
  A unique logo that was designed beforehand and is offered for sale at a web site like LogoGround.com. Pre-designed logos are generally cheaper than custom logos.
 


Last edited by Andre le Roux of http://www.logoground.com/
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privacy policy
  A page on a web site where the company states its policy regarding the use of visitor information. It discloses what information about users are collected on the site and how the company will use that information.

Posting a privacy policy on your web site is not compulsory, but considered good practice. Many users will check the privacy policy prior to registering on a site or making a purchase.
 


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public domain
  Something is considered to be in the public domain when now copyright exists on the material - usually because copyright has expired.

The vast majority of information on the web is not public domain. Even when information is made available for free (like the definitions in this dictionary), copying and republishing the information on your own web site would be a copyright violation.
 


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